Friday, September 13, 2013

Resources for Market Research

Look no further than the library for great Market Research resources.
Here is a quick list:
  • Demographic information such as population profiles, income, employment etc. go to the Australian Bureau of Statistics. Detailed data on specific geographic areas is available though the Census community profiles.
  • Industry reports will shed light on market share and the competitor landscape.
    The Library has access to all Australian IBISWorld Industry Research Reports which provide strategic insights and analysis of market characteristics, operating conditions and major industry participants.
    MarketLine Advantage is a great resource for industry, company and country data provided in comprehensive reports for over 200+ countries and every major industry sectors. You can also search the two MarketLine Country Statistics or Market Data Analytics databases.
  • Company Reports. As well as MarketLine Advantage mentioned above two other sources of comprehensive company information are DatAnalysis Premium and Company 360.
For more information about Market Research resources and go to the
Marketing Library Guide

Three year old boy selling iced tea and cucumbers.[Photography]. Retrieved from Encyclopædia Britannica Image Quest.

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