Tuesday, April 22, 2008

New on the shelves

Here are some samples from April's new titles list.

Australian intellectual property law / Mark J. Davison, Ann L. Monotti and Leanne Wiseman.

"This book provides a detailed and scholarly insight into Australian intellectual property law. It aims to offer students and legal professionals a detailed discussion of the black-letter aspects of the law, with the primary emphasis on the legal principles and complexities within."--BOOK JACKET.

Different thinking : creative strategies for developing the innovative business / Anja Foerster and Peter Kreuz
"If you really want to make a difference in your organization, then Different Thinking will show you how to do it. To succeed in an increasingly competitive world, individuals and businesses alike need to come up with new takes on old business models, fight commoditization and find unconventional avenues to growth. Different Thinking presents practical tools and strategies that can be used to help you drastically increase the value of your business. This groundbreaking new book demonstrates ways in which you can transform your company by: challenging current business strategies; creating new markets; giving your products and services a radical makeover; inventing innovative price and profit models. These changes will enable you to gain competitive advantage over your rivals and achieve the kind of success that you only dreamed of. If you are determined that your business should be more valuable, more successful and really stand out from the rest, then this is the book for you" -- Book jacket.

For the full list of new titles subscribe to our new titles lists.

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